Handicrafts and the creative economy: the case of the Sereias da Penha project

Authors

DOI:

https://doi.org/10.24302/drd.v14.5147

Abstract

Considering the similarities in the literature, the aim of this work is to analyze the interfaces between handicrafts and the creative economy in the Sereias da Penha Artisans Project, through the characteristics of the producer (traditional knowledge, creativity and entrepreneurial skills); aspects of the product (symbolic value and creativity); social networks (interactions between actors); and product impacts (environmental, economic and social). A qualitative/exploratory study was carried out using semi-structured interviews and secondary data. After analyzing the ATLAS.ti software, it was found that the traditional knowledge passed on by artisans contributes to the creative economy, which has traditional knowledge as a key factor. In addition, the symbolic value of the product is an essential attribute for both themes, since it has a high cultural value. Furthermore, social interactions appear to facilitate local creative capacities, as this tends to strengthen the area of the creative economy and handicrafts in economic, social and environmental terms.

Keywords: Creative industries. Crafts. Craftswomen.

Author Biographies

José Luis Rozendo Braz, Federal University of Campina Grande

Master in Administration (PPGA/UFCG). Specialist in Public Management from the Federal Rural University of Pernambuco - UFRPE. Specialist in Marketing and Strategic Management from the Cândido Mendes University - UCAM. Graduate in Public Management from the Federal University of Campina Grande - UFCG. Graduated in Business Administration from the Cruzeiro do Sul University - UNICSUL.

Lúcia Santana de Freitas, Federal University of Campina Grande

Full Professor at the Federal University of Campina Grande. Permanent Professor of the Postgraduate Program in Natural Resources and the Postgraduate Program in Administration (UFCG). PhD in Administration from the University of Valladolid-Spain. Specialist in Research Methodology from the Federal University of Roraima. Graduated in Business Administration from the Federal University of Paraíba.

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Published

2024-07-10

How to Cite

Braz, J. L. R., & Freitas, L. S. de. (2024). Handicrafts and the creative economy: the case of the Sereias da Penha project. DRd - Desenvolvimento Regional Em Debate, 14, 400–431. https://doi.org/10.24302/drd.v14.5147

Issue

Vol. 14 (2024)

Section

Artigos

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