Perceptions of fair sellers and public managers in relation to the free fairs - microregion Capanema – PR

Abstract

This work aimed to make a diagnosis related to the existing free markets in the municipalities of the Capanema microregion, southwest of Paraná and to understand the social construction of these markets. This qualitative research used semi-structured interviews with 26 actors involved: marketers and managers of the municipality fair. Data analysis was performed by thematic categorization with content analysis. The results obtained revealed that these markets are built based on the quality of the products and they are a source of income for marketers. Relationships of friendship, conviviality, familiarity with other marketers and consumers were highlighted. In relation to the difficulties, marketers and managers converge on what should be improved at fairs, such as organization and infrastructure, but differ on the resolution of problems, without assuming co-responsibilities. There is a need for greater interaction between marketers and managers to solve the problems and encourage local production and short supply circuits.

Keywords: Short supply chains. Family farming. Food and nutrition security. Rural development.