Convergence between rural tourism and brazilian geographical indications

Abstract

Geographical indications (GIs) can become powerful development strategies for rural territories. The strengthening of rural tourism has become one of the priority development axes of the Ministry of Tourism. Several common factors exist between them such as scale of action, location in rural areas, agricultural activities among others, quality of landscapes, cultural and traditional aspects. Considering this confluence of elements, the present study tries to define which relations can be woven between rural tourism and geographical indications, trying to confirm or not the theory elaborated by Le Guerroué and Barjolle (2018), which advance the hypothesis that there are four possible types of interactions. By doing so, the work consists in associating the territories, identified by the municipalities, according to their classifications in terms of tourism development to the geographical areas defined in the codes of pratice ( CoP) of the geographical indications seeking from different sources to evaluate which activities are present in these common areas and in particular. which are directly associated with GIs. The data grouping made it possible to see the heterogeneity of tourism in the territories of geographical indications. The observed data confirmed the hypothesis identifying four types of interaction between the development of geographical indications and rural tourism. Complementary studies are needed to more accurately represent other variables not contemplated in this paper.

Key-words: Geographical Indications. Rural Tourism. Interaction. Territorial Development.