The development of dynamic capacities as a strategic resource

a case study in the clothing segment

Authors

DOI:

https://doi.org/10.24302/drd.v9i0.2169

Abstract

The clothing sector is part of the complex and dynamic fashion market, marked by globalization and the growth of competitiveness. In this context, it is important to study the dynamic capabilities theme, which aims to explain how companies manage to achieve and sustain competitive advantages even in highly dynamic and constantly changing environments. Based on this, the present research - characterized as a unique case study, with a qualitative and descriptive approach - investigated the mechanisms and instruments for the development of the dynamic capacities of an apparel company, based on the model of Wang and Ahmed (2007) who analyzes them from the set of adaptive, absorbing and innovative capacities. It is observed in the case studied that for the development of dynamic capacities there is the articulation between search and innovation behaviors and abilities, between routines and search and innovation processes and between learning mechanisms and knowledge governance.

Keywords: Dynamic capabilities. Apparel sector. Absorptive capacity. Adaptive capacity. Innovative capacity.

Author Biographies

Keila Cristina da Rosa, Faculdade Meridional (IMED)

Mestre em Administração pela Faculdade Meridional (IMED). Pós-Graduada em Gestão e Planejamento Tributário pela Universidade do Oeste de Santa Catarina (UNOESC). Graduada em Administração pela Universidade Regional Integrada do Alto Uruguai e das Missões - URI. Faculdade Meridional (IMED). Passo Fundo. Rio Grande do Sul. Brasil.

Jorge Oneide Sausen, Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ)

Pós-Doutor em Administração pela Fundação Getúlio Vargas - FGV. Doutor em Engenharia de Produção pela Universidade Federal de Santa Catarina - UFSC. Professor Titular no Programa de Pós-Graduação Stricto Sensu em Desenvolvimento Regional da Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ).

Felipe Cavalheiro Zaluski, Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ)

Mestrando em Desenvolvimento Regional pela Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ). Pós-Graduado em Docência do Ensino Superior em Administração pela Faculdade Venda Nova do Imigrante (FAVENI). Graduado em Administração pela Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ). Bolsista PROSUC/CAPES.

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Published

2019-09-19

How to Cite

Rosa, K. C. da, Sausen, J. O., & Zaluski, F. C. (2019). The development of dynamic capacities as a strategic resource: a case study in the clothing segment. DRd - Desenvolvimento Regional Em Debate, 9, 583–603. https://doi.org/10.24302/drd.v9i0.2169

Issue

Vol. 9 (2019)

Section

Artigos

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