Analysis of market compound in an auto electric company in Ituiutaba - MG

Abstract

As government policies to incentivize the consumption of industrialized products, including automobiles, houve or significant growth of non-concordant Auto Electricity in recent years, and, consequently, the emergence of various companies. As the emergence of various companies in the same market setting, these need to establish strategies for the conquest and loyalty of their consumers. Among these strategies or marketing has been an important ferramenta. O present work you have as an object of study a autoelectric company of Ituiutaba/MG, aiming to analyze the marketing strategies (marketing compost) adopted by the business. A methodology adopted was the application of structured interviews, and the theories raised through theoretical research documented by other authors. The information collected in the interview was analyzed in the light of the theoretical reference, being made a comparative with the strategies adopted by the company and the conclusions were carried out an analysis on the strategies adopted by the company and its efficiency.

Keywords: Marketing. Market Compost. Autoelectric.