Observational study about cooperative strategies in conflictive environments in the film “the banker of resistance”

Authors

  • Francisco Henrique dos Santos Faculdade Vidal de Limoeiro (FAVILI)
  • Nivea Maria Oliveira Costa Faculdade Vidal de Limoeiro (FAVILI)
  • Juliana Carvalho de Sousa UNIVERSIDADE POTIGUAR (UNP)
  • Charles Nunes Bezerra Faculdade Vidal de Limoeiro (FAVILI)
  • Joyce Silva Soares de Lima Universidade Federal Rural do Semi-Árido (UFERSA)

DOI:

https://doi.org/10.24302/agora.v25i0.2857

Abstract

Changes in the global context transform the definition of corporate strategies. Abrupt historical passages affected the socioeconomic context, and in view of this, it is necessary to understand the environment, making it essential to obtain partnerships and alliances. The present study aims to analyze the cinematographic work, based on real events, “The banker of resistance”, through a qualitative observational approach, as well as to verify the strategies used in relation to corporate partnerships and alliances and their influences in the midst of conflictive environment. The text addresses strategic aspects and models of cooperative strategies, as well as strategic sustainability, the generation of competitive value, analysis of strategic risks and the importance of the degree of reliability in partnerships. The film presented at various points links and visual interactions with the theories, raising relevant considerations regarding the use of the cooperative strategy as a generator of competitive advantages and the relevance of its sustainability.

Keywords: Cooperative strategies. Alliances and Partnerships. Observational study.

Author Biographies

Francisco Henrique dos Santos , Faculdade Vidal de Limoeiro (FAVILI)

Graduando em Administração pela Faculdade Vidal de Limoeiro (FAVILI). Limoeiro. Ceará. Brasil.

Nivea Maria Oliveira Costa , Faculdade Vidal de Limoeiro (FAVILI)

Graduanda em Administração pela Faculdade Vidal de Limoeiro (FAVILI). Limoeiro. Ceará. Brasil.

Juliana Carvalho de Sousa, UNIVERSIDADE POTIGUAR (UNP)

Doutoranda em Administração pela Universidade Potiguar (UnP). Docente da Universidade do Estado do Rio Grande do Norte (UERN). Limoeiro. Ceará. Brasil.

Charles Nunes Bezerra , Faculdade Vidal de Limoeiro (FAVILI)

Especialista em Gestão de Marketing e Recursos Humanos pela Faculdade Vale do Salgado (FVS). Docente da Faculdade Vidal de Limoeiro (FAVILI). Natal. Rio Grande do Norte. Brasil.

Joyce Silva Soares de Lima , Universidade Federal Rural do Semi-Árido (UFERSA)

Graduada em Administração pela Universidade Federal Rural do Semi-Árido (UFERSA). Mossoró. Rio Grande do Norte. Brasil.

Published

2020-08-13

How to Cite

Santos , F. H. dos, Costa , N. M. O. ., Sousa, J. C. de, Bezerra , C. N. ., & Lima , J. S. S. de. (2020). Observational study about cooperative strategies in conflictive environments in the film “the banker of resistance”. Ágora : Revista De divulgação científica, 25, 76–91. https://doi.org/10.24302/agora.v25i0.2857

Issue

Section

Artigos