Observational study about cooperative strategies in conflictive environments in the film “the banker of resistance”
DOI:
https://doi.org/10.24302/agora.v25i0.2857Abstract
Changes in the global context transform the definition of corporate strategies. Abrupt historical passages affected the socioeconomic context, and in view of this, it is necessary to understand the environment, making it essential to obtain partnerships and alliances. The present study aims to analyze the cinematographic work, based on real events, “The banker of resistance”, through a qualitative observational approach, as well as to verify the strategies used in relation to corporate partnerships and alliances and their influences in the midst of conflictive environment. The text addresses strategic aspects and models of cooperative strategies, as well as strategic sustainability, the generation of competitive value, analysis of strategic risks and the importance of the degree of reliability in partnerships. The film presented at various points links and visual interactions with the theories, raising relevant considerations regarding the use of the cooperative strategy as a generator of competitive advantages and the relevance of its sustainability.
Keywords: Cooperative strategies. Alliances and Partnerships. Observational study.
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