Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure

Authors

DOI:

https://doi.org/10.24302/drd.v14.5456

Abstract

Startup's contribution is recognized, despite a high risk strategy but high reward, with significant failure rate and a low success ratio. The purpose of this research is to analyze the factors that lead the individual not to succeed in creating startups located in the city of Florianópolis (SC). The methodology used is content analysis of 14 interviews and the tool used was the Python programming language. The analysis presented the results where they pointed out that the region's startups fail because there was a failure in long -term planning, did not adapt to market changes, problems between the partners, the lack of resources and the entrepreneurs did not take into account the real needs of Market, testing and adapting your project with the community and consequently, did not offer the appropriate product/service and support to the customer.

Keywords: entrepreneurs; startups; startups in florianópolis; failure.

Author Biographies

Eduardo Dias Leite, Instituto Federal de Brasília IFB

Doutorado em: Desenvolvimento Local e Cooperação Internacional – UJI; Doutorado em Administração - UnB; Doutorado em Ciências Administrativas e Ciências da Educação pela Universidad San Carlos. Instituto Federal de Brasília IFB. Brasília, DF. Brasil.

Amanda Pinheiro, Universidade do Vale do Itajaí (UNIVALI)

Amanda Pinheiro is a digital strategist, creating strategies, content and paid media, in addition to providing consultancy and mentoring in the area of ​​communication and marketing. She is a master's student in the Postgraduate Program in Administration (PPGA), at UNIVALI, in Itajaí, and has a degree in Public Relations from the University of Vale do Itajaí (Univali). His areas of interest include social media management, paid traffic, content production, email marketing, digital marketing, public relations and events.

Luciane Gobbo Brandão, Universidade do Vale do Itajaí (UNIVALI)

Luciane Gobbo Brandão is a professor and Coordinator of the Psychology course at the University of Vale do Itajaí UNIVALI, and is a PhD student in Pharmaceutical Sciences at the University of Vale do Itajaí. She has a master's degree in Administration from the University of Southern Santa Catarina, a bachelor's degree and a degree in Psychology from the Tuiuti University of Paraná. His areas of interest include clinical, legal and organizational psychology; mental health, occupational health and illness, alcoholism and drug addiction, psychology and organizational behavior, legal psychology, people management, health psychology.

Fernando César Lenzi, Universidade do Vale do Itajaí (UNIVALI)

Fernando César Lenzi is a professor at the University of Vale do Itajaí (UNIVALI), has a doctorate in Administration from FEA - USP/SP, a master's degree in Administration from (FURB), a degree in Business Administration from (FURB). His areas of interest include entrepreneurship, marketing, entrepreneurial behavior, relationships and management. Author of several national and international articles. Author and organizer of the book "O Empreendedor de Visão" by Editora Atlas. Author of the book "A Nova Geração de Empreendedores" also by the same publisher. Author and Organizer of the book "Ação Empreendedora by Editora Gente. Author of the book "Talentos Inovadores na Empresa" by Editora IBPEX. Author and Organizer of the book "Marketing Empreendedor" by Editora IBPEX.

Gustavo Behling, University of Vale do Itajaí – UNIVALI

University of Vale do Itajaí – UNIVALI – Itajaí (SC), Brazil. He is a professor of the Programs (PPGA) and PMPGIL) and Coordinator of the Foreign Trade course at the Business School and the MBA courses in Business Management, Business Finance and Supply Chain Management at the University of Vale do Itajaí (Univali) and has a doctorate in Administration and master's degree in Administration from the Postgraduate Program in Administration (PPGA) at the University of Vale do Itajaí (Univali) and a bachelor's degree in Administration from Univali. His areas of interest include Entrepreneurship, Qualitative Methods and Applied Research Methodology. 'He is a member of the PROFORME Research Group (Strategy Formation Process). He is the leader of the Entrepreneurship, Small Businesses and Strategy theme at EGEPE (Meeting of Studies on Entrepreneurship and Small Business Management) and the Cases for Teaching theme at EnANPAD (Meeting of the National Association of Postgraduate Studies and Research in Administration).

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Published

2024-10-25

How to Cite

Leite, E. D., Pinheiro, A., Brandão, L. G., Lenzi, F. C., & Behling, G. (2024). Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure. DRd - Desenvolvimento Regional Em Debate, 14, 867–885. https://doi.org/10.24302/drd.v14.5456

Issue

Vol. 14 (2024)

Section

Artigos

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